{"id":1331,"date":"2020-09-21T08:00:41","date_gmt":"2020-09-21T08:00:41","guid":{"rendered":"https:\/\/www.accelerationpartners.com\/?post_type=resource&p=1331"},"modified":"2024-08-14T11:04:13","modified_gmt":"2024-08-14T11:04:13","slug":"b2b-affiliate-marketing-programs","status":"publish","type":"resource","link":"https:\/\/www.accelerationpartners.com\/resources\/b2b-affiliate-marketing-programs\/","title":{"rendered":"How Affiliate Marketing is Helping B2B Businesses Grow"},"content":{"rendered":"
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Anyone who markets or sells a business-to-business (B2B) product or service knows how much more involved and nuanced the effort can be compared to trying to sell a product or service directly to a consumer (B2C).<\/div>\n

While there are similarities, B2B marketing and B2C marketing aims to capture the attention of two distinct audiences.<\/p>\n

When a B2B customer is in the market to purchase services or goods, decisions are often heavily weighted, reviewed and researched as they tend to be crucial for a business need or long-term goal; purchases tends to be driven more by logic and financial incentive (ROI) than emotion or a quick solution.<\/p>\n

As such, most B2B consumers seek out recommendations or referrals from credible, trustworthy sources to influence<\/a> or guide their purchase decision.<\/p>\n

This is a key reason why many B2B companies establish an affiliate marketing program.<\/p>\n

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B2B Affiliate Marketing<\/h3>\n

An affiliate program can be a highly effective and scalable way for B2B companies to cost-effectively reach their target customers and do so in a way that elevates the transparency of their ROI.<\/p>\n

Here’s how many companies realize value from their B2B affiliate program:<\/p>\n